01
Discover & book
However guests book, Ripley starts a direct conversation early.
Ripley"Hi Jessica — welcome. I'm Ripley. I can help with anything from dinner reservations to show plans while you're here."
A guest-experience vision for hotels, resorts & casinos·Riptide for Hospitality
AI Customer Advocacy for Hotels, Resorts & Casinos
Give every guest the VIP host experience.
Meet Ripley — an AI Customer Advocate that knows what each guest wants and coordinates your teams to make it happen, before, during and after every stay.
- ✓Personalized attention that anticipates what guests need next.
- ✓One continuous relationship, from the first booking to the next stay.
- ✓Seamless coordination across teams, systems, and partners.
More guest satisfaction. More revenue opportunities. Stronger loyalty. Less work behind the scenes.
Jessica · Room 1824Ripley
Jessica — a table just opened at Kaito at 6:30 tonight. It still gives you plenty of time before your show. Want me to grab it?
Yes! I tried to get in earlier and couldn't.
Consider it handled.
AI Advocacy · Proven in production
AAA – The Auto Club Group production results — not hotel or casino results
30,000+
Conversations a day
50%
Reduction in handle time
10×
Faster response times
4–10%
CSAT lift
95%
AI Advocacy
The opportunity
Make more of every stay. Build more value from every relationship.
Great hospitality is personal. The hard part is delivering it to every guest, at every stage.
Today, generic messages and disconnected teams mean opportunities get missed.
Ripley changes that. It knows each guest, rallies the right people, and turns great stays into lasting relationships.
What if every guest felt like they had a host?
Today
Illustrative guest · booked via a travel site
- Books through an online travel site
- Arrives largely unknown
- Discovers experiences on their own
- Calls or searches when they need something
- Repeats preferences to different departments
- Coordinates timing and arrangements themselves
- Checks out
- Next trip may begin with a third party again
A stay. Not necessarily a relationship.
With Ripley
Same guest, with Ripley
- Arrives
- Ripley establishes a direct conversation
- Learns what matters to the guest
- Surfaces relevant experiences in real time
- Coordinates teams and systems behind the scenes
- Introduces your loyalty program when context makes it relevant
- Relationship continues beyond checkout
Turn the stay into the beginning of the relationship.
One continuous thread · coordination across the organization
Experience Ripley
Every guest. Their own personal host.
Illustrative experience · fictional guest
Follow Jessica's stay. One conversation with the guest — many behind the scenes.
JR
JESSICA
Room 1824 · Illustrative guest · Booked via a travel site · Not yet a loyalty member
Ripley knowsWanted KaitoShow at 9:00
1 conversation in flight
Jessica ↔ RipleyOne conversation
Behind the scenes
Ripley ↔ Kaito restaurant
Standing by
Ripley ↔ Entertainment / Itinerary
Standing by
Guest context becomes a timely, relevant experience — and incremental revenue that would otherwise be missed.
One continuous conversation. A relationship that keeps growing.
Why Ripley is different
Built to handle the hard stuff. Designed to deliver so much more.
Chatbots can answer questions. Marketing automation can send personalized offers. But delivering a truly exceptional guest experience often requires coordinating across systems, employees, departments, and partners — especially when circumstances change. That's what Ripley was built to do.
Connects the right context
Guest information rarely lives in one place.
Ripley pulls context from systems and people — and asks when the data falls short.
Coordinates across the organization
Many moving parts. One conversation.
Dining, spa, transport, housekeeping — coordinated in parallel, in one guest conversation.
Brings humans into the flow
The right person, at the right moment.
When judgment or approval is needed, Ripley brings in the right employee — no starting over.
Automating a task is one thing. Delivering the outcome is another.
Guest journey
One host. One relationship. The entire guest journey.
From the first booking to the next visit, Ripley remembers what matters, anticipates what's next, and keeps the relationship moving forward.
02
Prepare
Ripley learns why she's coming, who's with her, and what she's into.
Ripley"You arrive Friday at 3:20. Want me to help plan anything before you get here?"
03
Arrive
Room readiness, directions, transport, first questions — handled.
Ripley"Your room is ready. Want directions from the lobby, and should I look at dinner for tonight?"
04
Experience
Where the stay is wonDining, spa, shows, everyday requests — coordinated with the right teams.
Ripley"A table just opened at Kaito at 6:30 — you'll still make your 9:00 show. Want it?"
05
Build the relationship
Ripley offers loyalty when it's relevant and makes enrollment easy, with consent.
Ripley"Want me to enroll you right here?"
06
Return
Preferences carry forward, making the next visit more personal — and direct.
Ripley"Want me to show you a few options for the October trip you mentioned?"
Loyalty
Turn a great stay into a lasting relationship.
Loyalty isn't created by asking guests to join a program. It's earned through experiences that make them want to return.
Ripley helps make every interaction part of a continuous relationship — understanding guest preferences, recognizing meaningful moments, connecting guests with relevant benefits, and making the next experience more personal.
The opportunity goes beyond enrollment: stronger engagement, more repeat visits, greater direct booking potential, and higher lifetime value.
- 1First stay
Booked directly or through a third party.
- 2Direct conversation
Ripley establishes a relationship during the stay.
- 3Known preferences
Dining. Wellness. Entertainment. Travel style.
- 4Relevant moment
A positive experience creates a natural opportunity to introduce loyalty.
- 5Easy enrollment
Approved enrollment inside the conversation, with guest consent.
- 6Direct relationship
The next visit can begin directly with the brand.
The goal isn't simply another loyalty member. It's a guest who wants to come back.
Illustrative. Enrollment would run through operator-approved systems with guest consent; program terms and eligibility are set by each operator. Joining a loyalty program or sharing a preference is not the same as consenting to future marketing — that is asked for separately.
Business impact
Better guest experiences. Stronger business outcomes.
Ripley helps hospitality brands deliver personal attention at scale — recognizing opportunities to increase guest spend, strengthening relationships that drive repeat visits, and coordinating the work behind the scenes. More of what makes hospitality exceptional, without requiring a personal host for every guest.
01
Grow revenue per stay
Surface the right dining, spa, show and upgrade offers — and deliver them.
02
Strengthen loyalty & retention
Personal experiences give guests more reasons to return.
03
Build direct guest relationships
Recognize guests across channels and properties, over time.
04
Increase repeat & direct bookings
Remembered preferences make the next booking easy — and direct.
Guest + growth impact
Turn better experiences into lasting business value.
What we'd measure together
- Incremental guest spend / ancillary revenue
- Guest satisfaction
- Personalized offer engagement & conversion
- Loyalty engagement & enrollment
- Repeat stay / direct booking conversion
- Guest retention & lifetime value
Operating impact
The experience of a host — without a host for every guest.
- Fewer guest handoffs
- Less internal phone tag
- Faster cross-department response
- More simultaneous coordination
- Lower manual handling time
- Employees engaged where judgment, expertise or hospitality matters
50%
Reduction in handle time
10×
Faster response
3–4×
Concurrent conversations per employee
95%
AI Advocacy
Production results from AAA – The Auto Club Group. Not hotel or casino results.
Why Riptide
AI agents automate tasks. Ripley coordinates outcomes.
Most AI tools work step by step inside predefined workflows. That works until the answer lives across multiple systems, employees, departments or partners — or until the situation changes in real time.
Ripley keeps one continuous conversation with the guest while coordinating everything else in parallel.
Many conversations at once
Ripley talks with the guest and every team involved at the same time — a capability Riptide holds the patent for.
Knows who owns what
Understands which teams, systems and people are responsible for each part of the experience.
People in the loop
Employees add knowledge, judgment and approvals at the right moment — and Ripley carries their answers forward.
Focused on the outcome
Ripley stays with the guest until it's handled — not a chatbot that hands off when it gets stuck.
One guest conversation
Jessica ↔ Ripley
Many conversations in flight
Ripley ↔
Dining
Ripley ↔
Spa
Ripley ↔
Loyalty
Ripley ↔
Entertainment
Ripley ↔
Front desk
Ripley ↔
Transportation
Ripley ↔
Employee
When Ripley knows, it acts. When it doesn't, it knows who does.
Proof
Proven in complex customer experiences. Built for what's next.
In roadside assistance, customers are stressed, circumstances change by the minute, and resolution depends on dispatchers, independent service providers, and systems nobody fully controls. Ripley keeps one continuous conversation while carrying the work behind the scenes.
Different industry. Same structural problem: the guest doesn't care whether it's the restaurant, the front desk, or the box office. They want someone to own the outcome.
The same capabilities that resolve complex issues for AAA – The Auto Club Group members enable proactive, personalized experience delivery in hospitality. Hospitality scenarios on this page are illustrative, not live deployments.
Read our case studies →
“Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies…”
The invitation
What could the VIP host experience look like at your property?
Let's explore where Ripley could personalize the guest experience, create commercial opportunities, and reduce the work required to coordinate across your property.